June 2015 - With the start of the site, the project became more and more concrete, but it is still unknown to the Geneva population. SPG Intercity must continue to communicate on the project to fill the 1st and 2nd phase buildings. The established strategy is to prospect for a single user who would rent the remaining large floor plates of Esplanade 1, which will be promoted through marketing campaigns aimed specifically at large companies in the canton that are able to project themselves. Quickly, sessions with the potential tenants are organized to present the project. The 50-30-20 distribution (50% open space, 30% closed offices and 20% conference rooms) appeals to future users and allows optimal use of space. Concerning the 2nd phase of the project, SPG Intercity is also working to raise awareness of the Place 2 building, dedicated to the health professions. The tender process was very successful and led to the signing of a lease agreement with the Medbase medical group. The year 2015 ends with the signature of Ernst & Young, which will move its headquarter to PONT-ROUGE site and integrate more than 6‘000 sqm in the Place 1 building.
2016 - The communication agency Buxum wins the tender process organised by SPG Intercity and SBB Real Estate. The aim is to modernize the image of PONTROUGE project with a new slogan: „rendez-vous à Pont-Rouge“. This campaign brings new life to the project while confirming its already well-established identity.
2017 - Cargill signs a lease agreement for the balance of the remaining space on Esplanade 1, for a total of 7‘000 sqm.